Marketing

Are you having a laugh?

Posted on 11 May 2021 by Rebecca Scott

In our latest post, Dr Rebecca Scott reflects on the importance of humour in the workplace and its effect on human behaviours like leadership, trust, communication and relationship building in business.

Working on real projects for real companies

Posted on 29 March 2021 by Carolyn Strong

In the second of a special two-post feature on our Marketing and Society student projects, Dr Carolyn Strong spoke to a group of second year undergraduates about their experiences on the module and what they learned from creating a marketing campaign for the Gower Gin Company.

“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students.

Creating and capturing value in the circular economy

Posted on 16 December 2020 by Roberta De Angelis

The circular economy doesn’t only address contemporary environmental and societal challenges but also enables companies to achieve competitive advantage by producing innovative products, becoming more resource efficient and enhancing reputation. […]

Coping With COVID – The Future of Travel

Posted on 29 September 2020 by Steve Hull

In our latest post Steve Hull, friend of Cardiff Business School and Managing Director of Destination Ski, explain how the travel agency has adapted and planned for the future in […]

Rags‐to‐riches stories and upscale living TV can influence our well-being and our interaction with the environment and other people

Posted on 9 September 2020 by Olaya Moldes Andres

It’s estimated that people worldwide have watched 27% more shows and films on streaming platforms like Netflix or Amazon Prime and spend 20% more time watching broadcast TV. In our […]