Marketing

YouTube’s child viewers may struggle to recognise adverts in videos from ‘virtual play dates’

Posted on 29 March 2019 by Rebecca Mardon

In our latest post, Dr Rebecca Mardon discusses the ethical dilemmas and regultory implications surrounding YouTube’s child audiences. YouTube’s highest earning star in 2018 was a seven-year-old boy named Ryan. That’s right – a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between June 2017 and
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#BalanceforBetter

Posted on 8 March 2019 by Rachel Ashworth

To mark International Women’s Day 2019, Dean Professor Rachel Ashworth highlights the significant contribution women have made, and continue to make, to the success and culture of Cardiff Business School, and explains a recent project designed to clarify the School’s values. The theme for this year’s International Women’s Day is ‘Balance for Better’. There have
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