Marketing

Working on real projects for real companies

Posted on 29 March 2021 by Carolyn Strong

In the second of a special two-post feature on our Marketing and Society student projects, Dr Carolyn Strong spoke to a group of second year undergraduates about their experiences on the module and what they learned from creating a marketing campaign for the Gower Gin Company. Carolyn: Hello everyone, maybe we can get started with
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“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students. Holding up a bottle of (naturally) brightly coloured gin
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Coping With COVID – The Future of Travel

Posted on 29 September 2020 by Steve Hull

In our latest post Steve Hull, friend of Cardiff Business School and Managing Director of Destination Ski, explain how the travel agency has adapted and planned for the future in the face of the COVID-19 global pandemic. When your business sells holidays weeks, months and even years into the future, some cancellations are normal. Plans
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Rags‐to‐riches stories and upscale living TV can influence our well-being and our interaction with the environment and other people

Posted on 9 September 2020 by Olaya Moldes Andres

In our latest post, Dr Olaya Moldes Andres shares some of the findings of her new open-access research paper, written with Dr Lisbeth Ku from De Montfort University, which investigates the effects of materialism on individual and societal well‐being. Lockdown restrictions and staying at home recommendations have led to an increase in consumption of home
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My work placement at Delio

Posted on 21 February 2020 by Samuel Fisher

After achieving a First in year one of his degree, Sam Fisher was eligible to apply for an integrated work placement. After the challenging formalities of job applications, CV writing and interviews, Sam was successful in securing a placement at Delio Wealth – a scale-up company operating out of Cardiff with operations globally too. In
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CARTEN 100 on a nextbike

Posted on 31 July 2019 by Jonathan Rees

In our latest post, we caught up with PhD student Ieuan Davies who rode a nextbike more than 100 miles to Tenby to raise money for the homeless charity, Llamau as part of CARTEN 100 on 1 June 2019. JR: So Ieuan, congratulations on an amazing achievement. Quite some feat, what you’ve done. Tell me,
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Sleeping-in at Cardiff Business School

Posted on 11 June 2019 by Sophie Lison

In our latest post, Sophie Lison, a second-year undergraduate studying BSc Business Management (Marketing), explains how she and her classmates organised a sleep-in to raise money and awareness for Llamau, Wales’ leading homelessness charity for young people and vulnerable women. Earlier this term, me and a few other second year business students ran a sleep-in
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YouTube’s child viewers may struggle to recognise adverts in videos from ‘virtual play dates’

Posted on 29 March 2019 by Rebecca Mardon

In our latest post, Dr Rebecca Mardon discusses the ethical dilemmas and regultory implications surrounding YouTube’s child audiences. YouTube’s highest earning star in 2018 was a seven-year-old boy named Ryan. That’s right – a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between June 2017 and
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