COVID-19

Intergenerational precautionary savings in Europe

Posted on 18 October 2021 by Serena Trucchi

The extended family can act as an insurance tool against adverse events. In our latest post, Francesco Scervini and Serena Trucchi document a new channel for saving, namely the effect […]

Re-thinking how we ‘brand’ our cities after COVID-19

Posted on 9 April 2021 by Laura Reynolds

In our latest post, Dr Laura Reynolds focuses on the potential implications of COVID-19 for how we prioritise and brand our cities, looking first at the potential impact on local collaboration, and second, on a potential reinvigoration of environmental and social resilience.

Working on real projects for real companies

Posted on 29 March 2021 by Carolyn Strong

In the second of a special two-post feature on our Marketing and Society student projects, Dr Carolyn Strong spoke to a group of second year undergraduates about their experiences on the module and what they learned from creating a marketing campaign for the Gower Gin Company.

Why does the Gender Pay Gap vary across Wales?

Posted on 5 March 2021 by Suzanna Nesom

In our latest post, doctoral student Suzanna Nesom discusses findings from her literature review on the Gender Pay Gap in Wales.

“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students.