COVID-19




“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students.
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Digital technologies in Wales

Posted on 19 January 2021 by Dylan Henderson

In our latest post, Dr Dylan Henderson reflects on the final event of the Superfast Broadband Business Exploitation project, which took place online between from 2-3 December 2020. Digital technologies have been identified at the heart of the current wave of social and economic development. Technologies such as cloud computing services, ecommerce tools, sensors and
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Access-based consumption: the way towards a more sustainable and circular future?

Posted on 9 November 2020 by Nicole Koenig-Lewis

Results from a recent survey of 1,462 consumers aged 18 -54 years old, revealed around 50% agreed that renting consumer goods could help conserve natural resources and contribute to reducing waste and a better living environment. However, 65% of respondents weren’t aware of online rental platforms for consumer goods. In our latest post, Dr Nicole Koenig-Lewis
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The unexpected consequences of COVID-19

Posted on 5 November 2020 by Catherine Farrell

We hear a lot about the impact of the coronavirus (COVID-19) pandemic and, predictably, we can see the huge impact it has had on employment – particularly those directly affected by the closure of retail, service and also the hospitality sectors. As each of these opened up during the summer of 2020, there was hope
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