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Discovering Cardiff: My Journey to Choosing Cardiff University for School of Journalism, Media and Culture

18 October 2023
Two Central Square published on January 4, 2020 by Lisa Baker under the Unsplash License
Two Central Square published on January 4, 2020 by Lisa Baker under the Unsplash License

As the doors to Cardiff University’s 24 autumn academic year swing open for autumn admissions, I find myself reflecting on a decision made with unwavering determination—a decision that, in retrospect, has proven to be immensely rewarding. Choosing the right university is no easy feat, requiring careful consideration of myriad factors. Today, I share my journey and delve into the question that many ponder: Why Cardiff University? Why the School of Journalism, Media and Culture? In the hope of offering guidance, inspiration, and insights to prospective students navigating the maze of university choices, this blog aims to shed light on the reasons behind my resolute choice.

Why Cardiff University?

Cardiff University stands as a beacon of academic excellence, renowned for its commitment to high-quality, innovative research that transcends local boundaries. With a diverse student community hailing from over 100 countries, the campus is a vibrant tapestry of backgrounds, fostering an environment driven by creativity and curiosity. The global, ambitious, and innovative vision of the university finds its home in the heart of Cardiff, a thriving capital city that embraces over 7,000 international students from around the world.

Why School of Journalism, Media and Culture at Cardiff?

The School of Journalism, Media and Culture at Cardiff University is not merely an academic institution; it is a launchpad for success. Boasting a remarkable 94% employability rate for postgraduate taught graduates, the school is a testament to its commitment to producing industry-ready professionals. Taught by world-class writers, researchers, and media professionals, students find themselves in a purpose-built facility nestled in Cardiff’s vibrant media quarter, adjacent to the new BBC Cymru/Wales building.

The school’s emphasis on employability aligns seamlessly with its status as a top-rated institution in the UK for media teaching and research. Its diverse range of courses, from industry-oriented training to academic degrees, ensures a comprehensive and tailored educational experience. Moreover, the school’s commitment to equality and diversity is evident in its inclusive culture and support services, reinforcing a sense of belonging for all students.

Centre for Community Journalism: A Unique Edge

One distinctive feature that drew me to the School is its Centre for Community Journalism. This flagship engagement project, led by former BBC social media producer Emma Meese, supports the development of community news hubs in Wales and provides guidance for hyperlocals globally. This commitment to fostering local journalism and addressing the democratic deficit in traditional media aligns with my passion for journalism’s societal impact.

The Charms of Cardiff: A City Beyond Compare

Choosing Cardiff is not just about the university; it’s about embracing a city with a warm Welsh welcome. Ranked the second friendliest city in the UK, Cardiff thrives on inclusivity, boasting a multicultural atmosphere with over 90 languages spoken. The city’s wild side, with the Brecon Beacons National Park an hour away and an abundance of green spaces, offers a perfect balance of urban and natural experiences.

Cardiff Castle published on February 13, 2020 by Shengpengpeng Cai under the Unsplash License
Cardiff Castle published on February 13, 2020 by Shengpengpeng Cai under the Unsplash License

Cardiff’s rich history, cultural vibrancy, and active lifestyle add further allure. From historic landmarks like Cardiff Castle to the Wales Millennium Centre, the city unfolds as a dynamic tapestry of experiences. Its affordability as a university city further sweetens the deal, making Cardiff a practical and inviting choice for students.

Cardiff Bay Published on June 12, 2021 by Jonny Gios under the Unsplash License

Personal Considerations: Bridging Theory and Practice

As I navigated through undergraduate studies heavy on theory, I sought a postgraduate programme that would bridge the gap between academia and real-world practice. The School’s detailed course structure, especially in international journalism, resonated with my aspirations. Cardiff University’s commitment to combining excellence in teaching with an outstanding research portfolio further validated my decision.

In conclusion, my choice of Cardiff University’s School of Journalism, Media and Culture has proven to be a journey of discovery and growth. The global vision of Cardiff University, coupled with the School’s commitment to excellence and practical learning, has shaped my academic experience in profound ways. The city of Cardiff, with its warm embrace and vibrant charm, has become more than a backdrop; it’s a dynamic canvas where history, culture, and modernity converge. Choosing Cardiff has not only enriched my academic pursuits but has provided a sense of belonging and community. To those considering their university path, I urge you to look beyond the academic offerings. Cardiff is not just a place to study; it’s a place to thrive, personally and professionally. If questions arise on your journey, reach out. Whether through Unibuddy or other platforms, the Cardiff community is here to support you. As you navigate the exciting crossroads of university choices, may your decisions be as fulfilling as mine have been. Cardiff beckons—a city where education meets opportunity, and dreams find wings. Safe travels on your academic adventure, and perhaps, I’ll welcome you soon to the vibrant tapestry of Cardiff!