Marketing

Starting a career in PR and marketing

Posted on 2 August 2019 by Fleur Stamford

In our latest post, Cardiff University alumna Fleur Stamford shares her top tips for students looking to pursue a career in PR and marketing. Careers in PR have been attracting ambitious graduates for decades. There’s a lot of competition to enter the industry at the moment, to the point where specialist PR firms are attracting
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Do we really own our digital possessions?

Posted on 23 April 2019 by Rebecca Mardon

In our latest post, Dr Rebecca Mardon explores the idea of ownership in a consumer culture where we are increasingly drawn to digital possessions. Microsoft has announced that it will close the books category of its digital store. While other software and apps will still be available via the virtual shop front, and on purchasers’ consoles and
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YouTube’s child viewers may struggle to recognise adverts in videos from ‘virtual play dates’

Posted on 29 March 2019 by Rebecca Mardon

In our latest post, Dr Rebecca Mardon discusses the ethical dilemmas and regultory implications surrounding YouTube’s child audiences. YouTube’s highest earning star in 2018 was a seven-year-old boy named Ryan. That’s right – a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between June 2017 and
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