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Marketing

“I’d buy that!”

“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students.

Starting a career in PR and marketing

Starting a career in PR and marketing

Posted on 2 August 2019 by Fleur Stamford

In our latest post, Cardiff University alumna Fleur Stamford shares her top tips for students looking to pursue a career in PR and marketing. Careers in PR have been attracting […]

Do we really own our digital possessions?

Do we really own our digital possessions?

Posted on 23 April 2019 by Rebecca Mardon

Digital products such as eBooks and digital music are often seen to liberate consumers from the burdens of ownership. In our latest post, Dr Rebecca Mardon explores the idea of ownership […]

YouTube’s child viewers may struggle to recognise adverts in videos from ‘virtual play dates’

YouTube’s child viewers may struggle to recognise adverts in videos from ‘virtual play dates’

Posted on 29 March 2019 by Rebecca Mardon

As child vloggers have risen in fame and fortune, more and more content has been targeted at young viewers, and in 2015 YouTube released a specific children's platform. In our […]