Day: 29 March 2019

YouTube’s child viewers may struggle to recognise adverts in videos from ‘virtual play dates’

Posted on 29 March 2019 by Rebecca Mardon

In our latest post, Dr Rebecca Mardon discusses the ethical dilemmas and regultory implications surrounding YouTube’s child audiences. YouTube’s highest earning star in 2018 was a seven-year-old boy named Ryan. That’s right – a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between June 2017 and
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