The theoretical and methodological principles underpinning video-reflexive ethnography (VRE)
This presentation sets out the theoretical and methodological principles of video-reflexive ethnography (or VRE; Iedema et al 2019). VRE engages participants in identifying practices and processes, filming interactions and viewing footage of practices that involves them or colleagues. A critical component of VRE is participants deliberating about what is going on in the footage, and about what could go on instead. VRE is contrasted with video-ethnography, and with video analysis as practised by scholars in areas like conversation analysis and interaction analysis. Some practical challenges are described, and some impacts are listed.