Marketing Intern Sophie shares tips on tidying up your online profile, as part of #social7…
Time to perfect your online persona?
According to a recent CareerBuilder study, 60% of employers reported screening candidates online before making a decision. Traces of your digital footprint might always remain online, but thankfully it’s not too difficult to construct a positive image of yourself. Your name is a brand and it is important that an employer’s Google search of your name showcases your many talents, rather than revealing your less employable traits (if any!). More than 40% of hiring managers report they are less likely to interview job candidates if they are unable to find information about that person online. Depending on your choice in career, it might be very beneficial to feature your achievements and content publicly online.
1. Set your Facebook, Twitter and Instagram profiles to private
This is the best way to protect your privacy with immediate effect. There’s no harm in logging into a website like Rep’nUp that automatically scans your Facebook profile and flags up possible problems. In under 2 minutes, you’ll receive a clear report that links back to any inappropriate posts with the option to delete or hide it.
2. Be the best version of yourself online
While it may feel personal behind a screen, the world is watching. Profanity, complaints about former employers, or comments with a sexist, racist, or otherwise discriminatory connotation are all red flags that may cause employers to reconsider you as a competitive applicant. The same applies to photographs and videos, if you wouldn’t show it to your grandmother – it probably doesn’t belong online. Photographs suggesting drug use, excessive alcohol consumption, full or partial nudity, vandalism, or any other destructive or illegal activities will cast you as a reckless party goer rather than as a seasoned professional.
3. Review who you have as a ‘friend’ online
The connections you keep online might have grown significantly during your time at university. But do you really want your flatmate’s ex-boyfriend’s mum seeing your recent trip to Amsterdam? Your online friends share friends of their own, and your content is less private if you have a mutual friend with an employer. So keep your personal profile personal, and perhaps consider a work-only account to connect with colleagues! It’s never a bad idea to go through your friends list and trim it down to only the people you know well and communicate with frequently.
Top Tip: By adjusting your privacy settings so that you can review all tags before they show up on your profile, you can have better control of the story your Facebook profile is telling the world.
If you choose to make your social media platforms as private as possible, it’s important that you still have a presence online. As I mentioned before, 40% of hiring managers say they are less likely to interview candidates if they are unable to find any info about that person so making sure they find information, and that it’s the right kind of information, is crucial. The best way to create the right online presence is through Linked In – a social media platform dedicated to reflecting your professional persona. LinkedIn gives you the opportunity to boast your qualifications and skills, connect with colleagues, network virtually with important contacts and find work. Recruiters often use LinkedIn to find potential candidates, so it can sometimes cut out the application process – allowing employers to come to you, rather than you to them. The use of social media for recruitment has grown by 54% in the past 5 years!
Find out more about #Social7
Cardiff University are currently promoting #Social7 – the 7 rules to live by on social media with 7 videos to accompany each.
- Get the tone right
- Be respectful of others
- Consider personal safety
- There are consequences
- There is no privacy
- There is no anonymity
- Social media can present opportunities
Head over the campaign website to find out more, or watch the example below.
Your feedback and help please
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Sophie, Marketing Intern.
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