Enterprise, Preparing for your future, Student Stories

Interview with an entrepreneur: Tide Creative

Daniel Simmons tells us more about what it was like setting up his own business after studying at Cardiff University, and how he’s found start-up life after graduation…

Daniel graduated from Cardiff University with a BSC in Business Management, in 2015. Since then he’s taken the plunge and hit new heights, by starting his own business.

Here’s a chat we had with him. He tells us more about his innovative ideas, and how these developed into a fighting fit business proposal…



Tell us about your business and what you do?

Tide Creative is a specialist social media marketing agency. We provide SME’s (small and medium sized enterprises) with carefully crafted social media feeds -creating fantastic content, engaging with audiences and ultimately growing the brand.


What influenced your decision to start your own business?

I started the business straight after graduating from Cardiff University as I saw a gap in the market for a specialist marketing agency. The marketing sector is incredibly saturated and one in which you need to be brave and bold in order to succeed. By narrowing our offering we will hopefully become known as the go-to brand for social media marketing. Throughout my primitive years I had always had an entrepreneurial spirit and passion, so starting a new business upon graduating seemed like the natural progression.


What were the initial challenges you faced and how where you able to overcome them?

There are challenges each and every day, it’s just about focusing your energy and working harder than anybody else to achieve your goal. There are so many unforeseen tasks that need to be completed that you can never prepare yourself for, especially the first time round of running a business, but it’s important to learn and adapt as quickly as possible and keep moving forward. For me, perhaps the biggest challenge initially was being brave with my offering and pricing structure – don’t let clients bully you down on price and don’t be happy to just take ‘some money’ in the early stages, set your stall out from the start and price accordingly.


What advice do you have for Cardiff University students wishing to start up their own business or venture?

Do it!


What are your future goals?

For Tide Creative the aim is to reach a turnover of over one million in the next 2 years.

For me personally, I would like to continue to establish a wide range of companies, forming a group which becomes known for churning out successful start-ups. I would also be keen to try and nurture the next generation of entrepreneurs, putting myself forward as someone who can relate to those coming through University currently, hopefully giving guidance and instilling passion and drive in to those looking to start their own businesses!


Follow the Tide

Interested in Daniel’s business? Read more about Daniel’s 12 months of Tide, learn more about Tide Creative, or follow their twitter account.


Inspired? Get involved with Cardiff University Enterprise and Start-Up

Do you have entrepreneurial inspirations and aspirations? Cardiff University Enterprise and Start-up could help you realise your full potential in business and entrepreneurship. It’s all about thinking creatively, spotting opportunities, making things happening and developing skills for life. It’s not just about business; it’s about helping you to make the most of yourself.

We run workshops, competitions and sessions to help you develop skills and knowledge. Find out about all our courses and sessions on the intranet, or keep up to date with us via Facebook and Twitter.


Best wishes,

Daniel Simmons, Cardiff University Business Management Graduate and Entrepreneur.


Your Student Life, Supported. 

The Student Support Centre has a range of services dedicated to helping students make the most of their time at University, including: Advice and MoneyCareers and EmployabilityCounselling, Health and WellbeingDisability and Dyslexia and International Student Support.

The Student Support Centres are located at 50 Park Place, Cathays Campus and Cardigan House, Heath Park Campus.

For further details of services, events, opening times and more find us on the University Intranet.


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