Elwyn Davies – the Not-So-Funny Side

Well, my last blog post was popular, wasn’t it? Presentation of some 2016 Welsh Election Study (WES) findings on levels of name recognition for our different elected politicians attracted lots of attention. And, perhaps unsurprisingly, particular notice was paid to the dismal results for Wales’ MEPs; when survey respondents were presented with a list, which included both actual MEPs and several plausible but false names, the second most commonly-selected one was the fictitious politician ‘Elwyn Davies’.

Inevitably, many people have seen an amusing side to these findings. That has been reflected in the media coverage of the results; politicians also joined in the fun, tweeting about having meetings with Elwyn Davies. Plenty of others joined in the amusement online – at least three rival ‘Elwyn Davies MEP’ Twitter accounts were set up.

I’m always happy to join in or appreciate a good joke. But there is also a serious side to this story. I like to be a cheery person, but I haven’t dedicated a decade and more of my life to researching elections and public attitudes in Wales simply to have some amusing things to Tweet about. The fundamental purpose of the 2016 Welsh Election Study, and the much broader body of research that the study is a part of, is to find out important things about how democracy functions here. And the findings that I published last week do, I think, have some rather serious implications. I’ll briefly discuss two of them.

One thing which our findings about MEPs point to, I think, is the failure of a model of parliamentary representation in the European Union. This is something to which, quite a few years ago, I devoted a substantial amount of time to thinking about; some of my thoughts were included in a book I published with my friend and colleague Prof David Farrell in 2007. Put very simply, one response to the apparent ‘democratic deficit’ or ‘legitimacy crisis’ which some people began to diagnose in the EU from the 1980s onwards was to have the European Parliament (EP) be elected and then given substantial powers. The basic idea was that giving the EU’s directly-elected institution a much greater voice in the politics of the EU would bridge any gap between the Union and its peoples. People would start to take the EP and its elections much more seriously, and feel that through these elections, and their elected representatives, they had a real chance to influence the EU.

There was a time, I think, when this idea looked plausible. Elected democratic parliaments are a key democratic institution in most political systems, so why should they not be in the EU? But there is pretty much no evidence that this strategy actually works. The EP has been given really substantial powers in the EU over the last two or three decades. But has that helped, in any way, make people feel more connected to the EU, or feel that they have more of a voice in it? There is little or no evidence that this is so. Indeed, in the last decade or so, European elections actually appear to have become a means of the EU facilitating its own downfall. Partly because EP elections do not produce any clear consequences, many voters treat them as a ‘free hit’; those who have bothered to vote have increasingly supported anti-EU or protest parties. Those parties, after winning seats in the EP, have used the financial resources thereby gained to assist their further development.

To say all this is not, in any way, to decry the very good work that many MEPs do. I used to spend a lot of time talking to MEPs and their staff, and shadowing their work around Brussels (and, less often, Strasbourg) and their domestic political bases. Most MEPs work very hard, and plenty of them could point to real achievements in influencing EU policy and legislation. But I don’t think that detracts from the point that, in terms of the ambitions that many had for it as a democratic bridge between the people and the EU, the European Parliament is essentially a failing institution. Our findings in WES were just one tiny illustration of that much broader point.

But there is a second failure that I think our results last week pointed towards. If people are not at all well informed about the work – or even the names – of their MEPs then whose fault is that? Some of it may be down to MEPs; to some extent one might even blame the people themselves. But I think our news media must also take some responsibility. Have they really made a sufficiently serious effort, over a long period of time, to inform the public properly about the work of the EP, and of their own representatives within it? Some more thoughtful journalists I speak to would freely acknowledge that the answer to that question is a definite ‘no’. (Some of my younger colleagues in the Wales Governance Centre have some further thoughts on this issue, here).

I can’t say that without also acknowledging the many difficulties that I know most political journalists now work under. Fewer and fewer of them seem to be expected to cover more and more ground, over multiple platforms. There is little time for them to do serious investigative work, and in some media organisations their performance is apparently monitored through tracking the number of online ‘clicks’ that their stories attract. In that context, one can well understand many journalists not spending substantial time covering worthy, but probably not very ‘sexy’, stories about the work of MEPs.

But if we are to have a remotely well-informed public participating in democratic politics then people have to get their information from somewhere. Of course there are some media organisations that have little interest in this – and particularly in relation to the EU. Several UK newspapers spent years, even decades, prior to the June referendum actively propagating an absurd caricature of the EU. It is also true that social media and other technological developments do perhaps offer some mechanisms for politicians to connect more directly with the public – although few politicos have yet found a way to do so truly effectively. But it is difficult to avoid the conclusion that our current media environment creates powerful incentives for MEPs, and perhaps other politicians too, to avoid serious and unglamorous work and instead to go headline chasing. To some extent this has probably long been true. But it certainly appears to be more true now than ever. And I think that should trouble all of us.


  • Nigel Marriott


    Have you looked at whether PR might be part of the problem when it comes to recognition of MEPs? Up to 1994, MEPs were elected by FPTP but this changed for some reason to PR in 1999. Your own survey on the Welsh Assembly showed that list AMs were less recognised than constituency AMs.

  • Annabelle Harle

    The service we get from the news media has been a big problem in recent years. I only started noticing it seriously in 1997. when the dearth of coverage by the London papers of the referendum campaign combined with the poor reception of BBC Wales and HTV led to a serious failure of information provision about devolution, which has continued ever since. Europe is a separate strand of the same problem and our media have not served us well. The PSE curriculum in Wales does have modules covering these issues and people who’ve left school in the last ten or so years should have a basic idea of how the system works – but that doesn’t help the rest of us and doesn’t keep anyone updated. The British fear of the “Nanny State”, extending to a suspicion of state – supervised communications, eg the COI, hasn’t been helpful and overseas-based newspaper owners using us as their playthings is a disaster.

  • Harry Hayfield

    You are quite right Roger. If I was accosted (in the friendly manner) by someone and asked to name an MEP from Wales I would say “Kay Swinburne, Con, Nathan Gill, UKIP, Eluned Morgan, Lab and there;s another Lab one whose name escapes me” and even then I would only have two right because Eluned is no longer an MEP (and that’s from someone who follows politics all the time!)

  • Victoria Pulman

    Good to see a follow up and acknowledgement that the current WGC data and previous blogs on immigration shouldn’t be laughing matters and point to an unhealthy politics. WGC provides an important service for welsh democracy and I appreciate the work you do, so this rant isn’t aimed at you.

    However, the visibility figures for politicians and previous blog post proves Roger’s point well, instead of those involved in Welsh politics trying to address the issues of lack of visibility of politicians and involvement by voters at more than election time, the whole thing was made into a joke, further reinforcing the view point that what goes on in Cardiff Bay and Brussels is irrelevant to the majority on Wales.

    Yes, the Welsh press and media situation is bad, but the rest of the UK (Scots, English and Northern Irish) have created several online media platforms Slugger O’Toole, Bella Caledonia, Common Space Novara Media and the Canary to name a few to address the problem, why can’t we do that in Wales, there’s plenty of content, but it need platforms.

    And does anyone who’s not peddling the narrative that welsh voters are uneducated, racist, misogynist bigots care about how Wales is portrayed or trying to address some of the issues people are facing or are we going to read Elwyn Davies twitter feeds and forget about this uncomfortable stuff while welsh politics slowly dies?

  • angela elniff-larsen

    liked Victoria’s comment – lots of truth there

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