{"id":9,"date":"2015-03-11T11:15:25","date_gmt":"2015-03-11T11:15:25","guid":{"rendered":"http:\/\/blogs.cardiff.ac.uk\/creativecardiff\/?p=9"},"modified":"2024-04-15T12:20:19","modified_gmt":"2024-04-15T12:20:19","slug":"nowhere-to-hyde","status":"publish","type":"post","link":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/nowhere-to-hyde\/","title":{"rendered":"Nowhere to Hyde"},"content":{"rendered":"<p>A key part of the work of the Creative Economy team at Cardiff University is the <a href=\"http:\/\/www.react-hub.org.uk\/\">REACT<\/a> project, which has acted as a catalyst and has shown the rewards \u2013 and challenges \u2013 that come from working collaboratively between the university and the creative economy.<\/p>\n<p>As REACT is moving into its final year we\u2019re looking at the legacy of the projects that have been involved in REACT over the past three years, as well as assisting those projects that are moving forward and continuing beyond their initial funding phases. The biggest news for REACT in 2015 so far is that <a href=\"http:\/\/www.cf.ac.uk\/encap\/contactsandpeople\/profiles\/mandal-anthony.html\" target=\"_blank\" rel=\"noopener\">Dr Anthony Mandal<\/a>, based in the <a href=\"http:\/\/www.cardiff.ac.uk\/encap\/\" target=\"_blank\" rel=\"noopener\">School of English, Communication and Philosophy<\/a>, along with his creative economy partner <a href=\"http:\/\/slingshoteffect.co.uk\/index.php\" target=\"_blank\" rel=\"noopener\">Slingshot<\/a>, has received alumni funding from REACT HQ at Bristol\u2019s Watershed to help push their work on <a href=\"http:\/\/www.react-hub.org.uk\/books-and-print-sandbox\/projects\/2013\/jekyll-20\" target=\"_blank\" rel=\"noopener\"><em>Jekyll 2.0<\/em><\/a> to the next level.<\/p>\n<p>Emerging from a series of projects around the theme of Books &amp; Print,<em> Jekyll 2.0<\/em> was inspired by Robert Louis Stevenson\u2019s The Strange Case of Dr Jekyll and Mr Hyde. It drew on Anthony\u2019s expertise in the work of Stevenson and his desire to explore parallels between the rapidly changing cultural, scientific and technological landscape of the late nineteenth century from which the book emerged and today\u2019s world of technological advancement. This made for a rich level of engagement with Slingshot. Take a look at the video below to hear more from Anthony and Slingshot\u2019s Simon Evans, and get a feel for the project:<\/p>\n<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/65236882\" width=\"600\" height=\"338\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p>Now renamed <em>Hyde<\/em>, the project is set to become a full-scale immersive theatre\/gaming experience by the end of 2015, complete with sensory monitoring of bio-data that allows you as a participant to control the space through your breathing and your heart rate.<\/p>\n<p>Given the popularity in recent years of work by the likes of immersive theatre company <a href=\"http:\/\/punchdrunk.com\/\" target=\"_blank\" rel=\"noopener\">Punchdrunk<\/a>, and the success of Slingshot\u2019s own live-action zombie game <a href=\"http:\/\/slingshoteffect.co.uk\/index.php\/ourgames\/28-28hourslater\" target=\"_blank\" rel=\"noopener\">2.8 Hours Later<\/a> (now gearing up for its third incarnation), <em>Hyde<\/em> is a truly exciting prospect, combining the worlds of theatre, literature, technology and gaming to offer an experience that promises to be both thrilling and thought-provoking.<\/p>\n<p>We\u2019ll be working closely with Anthony and the Slingshot team throughout the year, and will bring you updates as we have them!<\/p>\n<p><em>You can follow REACT on twitter <a href=\"https:\/\/twitter.com\/reacthub\">@REACThub<\/a>, and Slingshot at <a href=\"https:\/\/twitter.com\/s_shot\">@S_Shot<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"A key part of the work of the Creative Economy team at Cardiff University is the REACT project, which has acted as a catalyst and has shown the rewards \u2013 [&hellip;]","protected":false},"author":637,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,4],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-creative-exchange","category-react"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfHc5i-9","meta_box":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/users\/637"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":18,"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/posts\/9\/revisions\/515"}],"wp:attachment":[{"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.cardiff.ac.uk\/creative-economy\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}