{"id":265,"date":"2016-01-06T14:37:19","date_gmt":"2016-01-06T14:37:19","guid":{"rendered":"http:\/\/blogs.cardiff.ac.uk\/clcrseminars\/?page_id=265"},"modified":"2016-01-06T14:37:19","modified_gmt":"2016-01-06T14:37:19","slug":"3-february-2016","status":"publish","type":"page","link":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/3-february-2016\/","title":{"rendered":"3 February 2016"},"content":{"rendered":"

Alison Gibbons\u00a0<\/b><\/span><\/span>(Sheffield Hallam University, UK)<\/p>\n

Multimodality, Genre, and Consumer Culture: Reading Grady Hendrix’s Horrorst\u00f6r<\/em><\/em><\/span><\/p>\n

Quirk Books, the publisher of Grady Hendrix\u2019s (2014) Horrorst\u00f6r, portray the novel on their website as \u201ca traditional haunted house story\u201d but also mention that it \u201ccomes conveniently packaged in the form of a retail catalog\u201d. Such description points to two generic foundations: the horror novel, which is manifested primarily through the novel\u2019s literary themes and linguistic style, and the retail catalogue, signalled chiefly through the novel\u2019s multimodal design features. In this paper I argue that in order to account for Horrorst\u00f6r both as literary experience and as \u201csly social commentary\u201d (as Quirk books claim), consideration and analysis of genre is vital. The paper subsequently offers a cognitive stylistic approach to multimodal literary genre analysis. In doing so, it presents a reading of the novel as a literary artefact: as fiction and as commodity.
\n<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a><\/figure>\n

Alison Gibbons is Senior Lecturer in English at Sheffield Hallam University, and her research pursues a stylistic approach to innovative and contemporary narratives. Alison is the author of Multimodality, Cognition, and Experimental Literature (Routledge 2012), and co-editor of Mark Z. Danielewski (MUP 2011) and the Routledge Companion to Experimental Literature (Routledge 2012). She is also co-editing two forthcoming volumes: Metamodernism: Historicity, Affect, Depth (Rowman & Littlefield 2017) and Pronouns in Literature: Perspectives and Positions in Language (Palgrave Macmillan 2018).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Alison Gibbons\u00a0(Sheffield Hallam University, UK) Multimodality, Genre, and Consumer Culture: Reading Grady Hendrix's Horrorst\u00f6r Quirk Books, the publisher of Grady Hendrix\u2019s (2014) Horrorst\u00f6r, portray the novel on their website as […]","protected":false},"author":856,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-265","page","type-page","status-publish","hentry"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/pages\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/users\/856"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":2,"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/pages\/265\/revisions"}],"predecessor-version":[{"id":268,"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/pages\/265\/revisions\/268"}],"wp:attachment":[{"href":"https:\/\/blogs.cardiff.ac.uk\/clcrseminars\/wp-json\/wp\/v2\/media?parent=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}