society

“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students.
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Rags‐to‐riches stories and upscale living TV can influence our well-being and our interaction with the environment and other people

Posted on 9 September 2020 by Olaya Moldes Andres

In our latest post, Dr Olaya Moldes Andres shares some of the findings of her new open-access research paper, written with Dr Lisbeth Ku from De Montfort University, which investigates the effects of materialism on individual and societal well‐being. Lockdown restrictions and staying at home recommendations have led to an increase in consumption of home
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Legal status, work Permits, and the consumption response of immigrant households

Posted on 21 July 2020 by Ezgi Kaya

In our latest post, Dr Ezgi Kaya and Dr Effrosyni Adamopoulou focus on the 2007 European Union (EU) enlargement to show how legal status for undocumented immigrants as well as simplifying the bureaucratic procedure and extending the duration of work permits for documented immigrants have implications for domestic demand. The COVID-19 pandemic is reviving the immigration debate as more
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How do we procure well-being?

Posted on 13 July 2020 by alicehorn

A record number of online delegates joined the recent Cardiff Business School Breakfast Briefing to hear how the Well-being of Future Generations Act provides an opportunity to transform the way procurement is delivered in Wales. By moving towards an outcomes-based approach, we can ensure the £6 billion spent annually delivers the best outcomes across all
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Sleeping-in at Cardiff Business School

Posted on 11 June 2019 by Sophie Lison

In our latest post, Sophie Lison, a second-year undergraduate studying BSc Business Management (Marketing), explains how she and her classmates organised a sleep-in to raise money and awareness for Llamau, Wales’ leading homelessness charity for young people and vulnerable women. Earlier this term, me and a few other second year business students ran a sleep-in
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Does Corporate Social Responsibility reduce profit shifting?

Posted on 26 February 2019 by Woon Leung

In our latest post, Dr Woon Sau Leung outlines the findings of his latest research on the economic motivations for corporate social responsibility campaigns. In recent decades, economies have become bound together through globalisation, a phenomenon that integrates societies and creates business opportunities but also challenges tax policies. The amount of taxes corporations pay is
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Why sport matters

Posted on 31 January 2019 by Professor Laura McAllister

In our latest post, Professor Laura McAllister explains why sport matters in the context of governance and what lessons can be learned from the challenges the sector presents across the areas of leadership, diversity and education. First of all, let me say sport is important because it isn’t important. Watching your team (in my case
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