Rhys, Enterprise Manager gives you his low-down of the best books to help bring your #IdeasToLife…
Here’s your alternative reading list for start-up and innovation – enjoy!
The Lean Start-up – Eric Ries
In the last few years The Lean Start-up has become a staple book for budding entrepreneurs, start-ups and innovators alike. According to Ries we are too easily led into a false security by good plans, solid strategy and market research. Nothing works better than developing a minimum viable product to start measuring and learning from its success or failure.
Follow the author @ericries
Pitch Perfect – Bill McGowan
Communicating well and with confidence is key to start-up. McGown draws on his experience as correspondent to offer you the tools to give the right message to the right person at the right time; and who doesn’t want to be able to do that?
Follow the author @BillMcGowan22
Forget everything you thought you knew about marketing. Unless it’s watertight you’re at risk of leaking customers and profit at every turn. Written specially for small businesses, Thomas has prepared a comprehensive roadmap to marketing that pays.
Follow the author @bryonythomas
Business Model Generation – Alexander Osterwalder
Who knew generating business models could be so simple and stylish? This book is a must for anyone trying to turn an ambitious concept into a viable business. Offering practical tools to help find the right business model for you.
Follow the author @strategyzer
If you dream of starting a business there’s two lessons you must learn; pay your taxes and stay out of trouble! This book is a fantastic ‘how to’ guide on those lessons and many more, ideal for any budding entrepreneur or a new start-up.
How to Win Friends and Influence People – Dale Carnegie
Sooner or later all entrepreneurs realise that building networks is a must-have skill. Carnegie’s book has remained relevant for the last 80 years for anyone trying to brush-up on their people skills. Whether it’s customers, employees, partners or suppliers all start-ups interact with a range of people and the better you can handle them the easier your life will be.
Do you have entrepreneurial inspirations and aspirations? Cardiff University Enterprise and Start-up could help you realise your full potential in business and entrepreneurship. It’s all about thinking creatively, spotting opportunities, making things happen and developing skills for life. It’s not just about business; it’s about helping you to make the most of yourself.
We run workshops, competitions and sessions to help you develop skills and knowledge. Find out about all our courses and sessions on the intranet, follow us on Facebook and Twitter, with #ideastolife, or email us at Entreprise@cardiff.ac.uk
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Rhys, Enterprise Manager
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