Enterprise, Preparing for your future

Interview with an academic: Enterprise in the curriculum

Lecturer in Media and Communications, Caitriona Noonan shares why she got involved with Enterprise and Start-up and how we helped her…

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In autumn 2016 the Enterprise and Start-up Team worked with Dr Caitriona Noonan from the School of Journalism, Media and Cultural Studies to design and deliver seminars to help her students pitch commercial ideas.


Why did you decide to work with the Enterprise and Start-up Team?

I wanted to extend the range of voices and expertise that students engaged with in the classroom.  Bringing in new perspectives refreshes the learning experience and can change the dynamic during what can be a busy term for students.  I also wanted to draw on the expertise provided by the team. There is value in having colleagues who can share best practice and offer tangible advice based on their experiences and knowledge of the industry.


What did you and the Enterprise and Start-up Team work on together?

My module Understanding Media Business combines academic content with analysis of the real-life challenges and opportunities facing media companies in a digital landscape.  Students should emerge from the module confident in their knowledge of the decisions facing businesses.  However, I wanted to complement this with practical skills so that they can communicate that knowledge effectively.  Pitching is a routine part of both media work and business life, and so it was included as part of their final assessment on the module.  I brought the team in to help me develop those skills with the students and to offer students strategies to improve and build their confidence in an area that many find daunting.


How did it go?

It went really well.  Feedback from the students highlighted that they now felt more confident about public speaking and communicating in a professional context.  Many commented that they enjoyed the opportunity to put their learning in the session into practice in their assessments.  From my perspective it also worked as it echoed my arguments about the social and occupational value of public speaking, thereby helping me to achieve some of the learning objectives on the module.


What would you tell other academics interested in working with the Enterprise and Start-up Team?

I approached the Enterprise and Start-up Team in June and this timing was important to allow the team time to plan their offering and for me to review the module development.  We had a number of brief update meetings at the start of term to clarify the objectives of the session and plan how it would work in the classroom.  Finding an appropriate time in the curriculum for the team to come in was essential to the success of the session – too early or too late in the term and students wouldn’t realise the value of the session.


Inspired? Get involved with Cardiff University Enterprise and Start-up!

Do you have entrepreneurial inspirations and aspirations? Cardiff University Enterprise and Start-up could help you realise your full potential in business and entrepreneurship. It’s all about thinking creatively, spotting opportunities, making things happen and developing skills for life. It’s not just about business; it’s about helping you to make the most of yourself.

We run workshops, competitions and sessions to help you develop skills and knowledge. Find out about all our courses and sessions on the intranet, follow us on Facebook and Twitter, with #ideastolife, or email us at entreprise@cardiff.ac.uk.


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Best wishes,
Caitriona Noonan, School of Journalism, Media and Cultural Studies.

C. Noonan headshot

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