Sara Pepper

Sara Pepper

Director of Creative Economy


Latest posts


A creative hub for Cardiff

Posted on 16 June 2016 by Sara Pepper

  Since our work began in late 2014 we have held an ambition to develop a creative hub for the Cardiff city region and its creative community. This is in line with our mission ambition to better to understand, connect, engage and grow the creative economy community. Our research and development work has included an
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What can we learn from creative Brooklyn?

Posted on 2 September 2015 by Sara Pepper

My recent summer holiday to visit family in New York provided an unexpected source of inspiration for our work at Creative Cardiff. New York and in particular Manhattan’s economic impact in terms of the creative economy is well documented. It is widely reported that NYC is home to just under 10 percent of all creative sector
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Supporting innovation in South Wales’ creative economy

Posted on 17 August 2015 by Sara Pepper

Despite the increasingly digital world in which we work and live, the power of person-to-person interactions seems now more valuable than ever. It’s face-to-face meetings that foster trust and enable us to build solid, long-term relationships and partnerships – some of the most important factors in developing and growing any business or cluster of similar
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Do-ers and Hoopers

Posted on 13 May 2015 by Sara Pepper

In every city I’ve lived in there have been people that I’ve identified as “do-ers” – the people who make things happen. I don’t mean people who do things in order to take the credit or glory for their efforts – I mean people who genuinely believe in wanting to make a difference, to initiate
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Sibrwd – A whispering app worth shouting about

Posted on 17 March 2015 by Sara Pepper

As a regular attender at theatre festivals worldwide during my time as a theatre programmer, I’ve seen performances in all number of different languages, from Japanese to Romanian and Korean to Russian. While I don’t think it’s necessary to be a native speaker to get something from a performance, I have to admit that watching a show in
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