Latest posts

Cities

Re-thinking how we ‘brand’ our cities after COVID-19

Posted on 9 April 2021 by Laura Reynolds

In our latest post, Dr Laura Reynolds focuses on the potential implications of COVID-19 for how we prioritise and brand our cities, looking first at the potential impact on local collaboration, and second, on a potential reinvigoration of environmental and social resilience. What implications might the COVID-19 pandemic have for the development of more inclusive and sustainable
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Student experience

Working on real projects for real companies

Posted on 29 March 2021 by Carolyn Strong

In the second of a special two-post feature on our Marketing and Society student projects, Dr Carolyn Strong spoke to a group of second year undergraduates about their experiences on the module and what they learned from creating a marketing campaign for the Gower Gin Company. Carolyn: Hello everyone, maybe we can get started with
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Gender pay gap

Why does the Gender Pay Gap vary across Wales?

Posted on 5 March 2021 by Suzanna Nesom

In our latest post, doctoral student Suzanna Nesom discusses findings from her literature review on the Gender Pay Gap in Wales. The Gender Pay Gap is the difference in earnings between women and men, determined by calculating women’s average pay – usually measured hourly to adjust for hours worked – as a percentage of men’s.
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Marketing

“I’d buy that!”

Posted on 24 February 2021 by Siân Brooks

In the first of a special two-post feature on our Marketing and Society student projects, co-creators of the Gower Gin Company Siân and Andrew Brooks, tell us about their experience of creating a marketing campaign for the artisanal gin sector together with Cardiff Business School students. Holding up a bottle of (naturally) brightly coloured gin
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